Toronto, October 11, 2024 – Element Event Solutions, Canada’s national event solutions leader, celebrated this week the unification of its nine founding brands at a special event held at the Estates of Sunnybrook, one of Toronto’s most beloved venues. The event welcomed over 350 industry professionals — including many of Canada’s leading venues, caterers, planners and corporate partners — to toast the launch of Element. The celebration also marked an exciting milestone in the Toronto hospitality landscape, as Element announced that is it now the official tenting partner of the Estates of Sunnybrook venue, which is under renovation and set to reopen in May 2025 under the management of Oliver & Bonacini Hospitality.
“As Element, we’re committed to innovation and investment in the Canadian eventing and hospitality industry,” says Allison Freeman, CEO of Element Event Solutions, previously operating under the Chair-man Mills Corp. name. “How very fitting to celebrate our launch in our beautiful Vista tent, the only one of its kind in Canada, at the newly reopened Estates of Sunnybrook. We’re so proud to partner with Oliver & Bonacini and Sunnybrook Health Sciences Centre as the tenting partner for this iconic venue.”
The Field at Sunnybrook is a stunning outdoor space designed to host large-scale tented events for up to 350 guests.
“We are excited to offer this unique new venue in such a historic setting,” says Michelle McCulloch, Vice President, Element Tents and Structures, previously owner/operator of Regal Tent Productions. “It is wonderful to be a part of reinvigorating these remarkable properties for the benefit of the Canadian event industry and our corporate partners, event planners and individual customers.”
The Estates of Sunnybrook closed in 2020 after decades of memorable weddings and events. Expected to reopen in the spring of 2025, the Estates of Sunnybrook will offer reception areas, meeting spaces and a main indoor ballroom, as well as the fully customizable grand tent in the field.
Oliver & Bonacini is now accepting inquiries for bookings starting May 2025, and is preparing to host weddings, corporate events, galas and more. To learn more about event packages, pricing, and how to book, visit oliverbonacini.com/event-venues/estates-of-sunnybrook.
Members of Canada’s eventing and hospitality industry file into a special event held at the Estates of Sunnybrook, October 8, 2024, in Toronto, to mark the launch of Element Event Solutions, Canada’s national event solutions leader, previously operating as Chair-man Mills Corp. The event also served as a launching pad for the impressive Vista tent, a unique structure now available through Element, and the announcement that Element is now the official tenting partner of the Estates of Sunnybrook venue, which is set to re-open in May 2025 under the management of Oliver & Bonacini Hospitality. Photo: Element Event Solutions.
About Element Event Solutions
Element Event Solutions is Canada’s premier provider of tent and event services, delivering more than 30,000 memorable events per year in partnership with leading venues, caterers, planners, corporate partners and everyday hosts. Founded in 1911 as Chair-man Mills, the company’s heritage and legacy includes regional and industry sector leaders Event Rental Group, Contemporary Furniture Rentals, Regal Tent Productions, Advanced Tent Rental, A&B Partytime, Loungeworks, MacFarlands and Higgins Event Rentals. Propelled by a mission to create engaging spaces that spark remarkable experiences and connections, the company proudly provides the infrastructure for Canadians to connect across social, corporate, philanthropic, and community gatherings. Learn more at elementeventscanada.com.
About Oliver & Bonacini Hospitality
Founded in 1993 by Peter Oliver and Michael Bonacini, Oliver & Bonacini is recognized as one of Canada’s leading hospitality groups. With locations in Toronto, Montreal, Calgary, and Edmonton, O&B’s portfolio includes a diverse collection of unique and innovative restaurants, event venues, catering arms, and several strategic partnerships.
Media contact:
Daniel Torchia
416-275-2151 / [email protected]
